After years of Tropicana’s iconic bottle, they decided to launch a new shape to accompany the release of the perfectly named product, “Tropicana Refreshers”. MSFX cannonballed into the 3D mnemonic featuring a crisp bottle, ice cold glass and fresh fruit. This piece was leveraged from the broadcast campaign to OOH assets shown in Times Square on some of the largest screens with ease. We love to see our clients get as much use out of their deliverables as possible. Creating the Tropicana Refreshers bottle in 3D allowed for a quick pivot for an unexpected opportunity.