Each of us have a story to tell and Bank of America, Private Banking wants to help amplify your vision. This edit wanted to connect with a group that is looking for sophisticated wealth strategies. For those looking to build something that will last for generations to come. MSFX was enlisted to edit, but also create a look and feel that felt elevated. We used negative space in the edit and a page turn animation that made this feel like a professional playbook to determine what you’d like the power to do.