Starting to air in March, means only one thing…March Madness! As a continued partnership with Leo Burnett and Bank of America, MSFX created a new phone and unique orb animations to accompany this broadcast campaign. Using the back half of the commercial as an educational tie back to our original social spots that debuted  last year. Erica got plenty of air time during the 2024 tournament! Proud to be part of a winning team.